Do you want to raise more money in your fall campaign? (I hope your answer is, “Yes.”) Well, there are no guarantees, but I can promise that you are more likely to help your people be more generous if you do the following four things.
- Prayerfully set a goal. It’s hard to make progress if you don’t know where you want to end up. Even if your church has been struggling to meet the budget, make your goal a little bigger than you think you can achieve. If something big has happened, like your biggest giver died or moved away, take that into account. But make the goal a bit of a stretch. You may have already set your goal. Consider increasing it, at least a little. Even if you’ve got your plan in place (I hope you do!), but haven’t set a goal, do it now.
When I say prayerfully, I mean that literally. Do more than have a cursory opening prayer for your meeting. Even if your team is filled with hard-heated business types, push them a little and try one of the following:
- Take a few moments (or more) in silence as you consider the number.
- Stop and pray aloud in the middle of the meeting for guidance and wisdom.
- Ask people to go home and pray about it in between meetings (and do so yourself).
If you take the time to do this, you may come up with a different number than you would have. Even if you don’t, you’ll have a different relationship with the goal as you move forward.
Then, invite the whole board to join you in prayer as you reach for this goal. Ask other people in the congregation to pray about it, too.
- Celebrate what is right. Avoid saying, “We are really struggling this year and we need your help to keep the doors open.” I think you need to be honest about challenges, but you can frame it in a positive light. Look for as many things as possible that have happened in the last year that you can honestly celebrate: “We had two kids go to camp this year!” “We fed 100 families a month from our food pantry!” “We created one more position on staff–and here’s the effect that had on our ministry!” Tell the story, using pictures, experiences, and emotions. Resist the urge to use a lot of numbers, and instead focus on the impact.
- Ask. Ask. Ask. You know what Jesus said: “You don’t have because you don’t ask.” It’s not just true about prayer: It’s true about giving, too. I recently read a story about Fred Trump, the president’s father, who received a visit as part of his Presbyterian church’s annual campaign. He usually gave $200. The visitor asked him for $10,000. He said, “You’ve got a lot of nerve, and I admire you for it so much, I’m going to write a check for that amount.” (Gwenda Blair, The Trumps, p.510) Even if you are not making personal visits as part of the campaign, explicitly ask your leaders to support it. (And your board members are generous givers, right?) Boldly ask people from the pulpit to prayerfully assess their giving and respond.
- Celebrate the response. Publicly report the results in a positive way. If you reach or surpass your goal, make a big deal about it. Mention it in worship, on more than one Sunday, so people who aren’t there every week hear about it. Even if you don’t reach your goal, you can still thank you congregation for supporting the ministry of the church. My best tip: Thank individual givers in writing. It has an even greater impact now that people hardly ever get any regular mail. They notice.
I’ve seen these strategies work for ministers and congregations for years. Start with #1 today!